Tuesday 20 October 2009

New from Old

On friday we received a new brief for this week, which is to rebrand and re-package a redundant food (taken from a list supplied).

Tapioca
Mushy Pea
Lard
Luncheon Meat
Spam
Rice Pudding
Tinned Pies
Tinned Vegetable

I have researched into each food individually online to get an idea of what is already out there. I feel really enthusiastic about this project. :D I have not really had a proper opportunity to do a packaging project before, and when I saw Spam's already existing brand history timeline, and other parts of the site that I found humorous, it inspired me to chose Spam as my project.

I think that out of all the foods given to us, Spam was the most challenging option as it has already been branded so well, and I want a challenge so this is perfect.


I came across this youtube video this morning which made me laugh lots!!!

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