Emma started off telling us a little bit about herself, she started her career in publishing and went on to specialise in design for print (as did I).
I found this lecture really inspiring, Aquent recruit for some of the largest creative companies such as - Apple, Sky, Disney, Imagination and many more
I have bullet pointed the most useful bits of information I got from Emma's lecture so that I can adapt these things into the way I choose to present myself as a graphic designer as well as keeping up to date with what's going on in my industry and how its moving forward.
Research;
• Design week - more of a commercial magazine - once a year they list the top 100 design agencies which can change from year to year
Some of the top design agencies at the moment;
• GBH (Gregory Bonner Hale) multi award winning design and advertising agency based in London
• Fitch - A global design consultancy
• The Brand Union - A world-class global brand agency
• Landor - Strategic brand consulting and design agency
• Future Brand - Leading brand consultancy
• Imagination - A global integrated, independent Communications Company
Emma asked us;
• Which area of design would we most like to specialise in?
• What our favourite brand was? and who designed it?
Emma's favourite brand is Orange, because of its bold and simple style;
I started to think about which brand I really liked and I chose the Italian brand Diesel - because of it's bold, contemporary and simplistic style...
Here are some examples of how the brand has been used in some memorable advertising campaigns -
Notes on how to create a successful CV;
• Use strong and clear font
• Strong and clean layout
• Only talk about relevant work
• Taylor to your audience
• Keep simple
• No more than 2 pages
Notes on how to create a successful portfolio;
• Key - How work is presented!
• Think outside the box - How will you capture someone's attention?
• show design in different ways - instead of flat graphics
• Keep simple
• Choose key pieces
• Taylor to your audience
• The work should be the star - Flashy boarders and backgrounds will only distract
• Include self-initiating projects - personal, outside of work/uni
• Re-design things you don't like
• Enter competitions - The Arts Council set commercial briefs - something to look into
• Attention to detail and spelling is essential!
• Online portfolio - should be easy to navigate
• Show your thinking (development) client doesn't always choose your nicest looking design
• Design your portfolio
• Each peace of design work in your portfolio has a story
- What did the client want?
- What did you convince them to have?
- How did you implement it?
• Open with the strongest, middle - something you love, finish - with something memorable
• Presentation is the key
• Present to non-designer for practice - with pace and tone of what you're saying
• NO work over 5 years old - it will look dated
• NO more than 3 peaces of photography and illustration - unless you wish to specialise in these areas
• logo's - Show variations of logo's, different ideas you came up with, not necessarily the chosen one - Show it being used
• Maybe my portfolio could be broken up into sections, each with a visual relating to the following project(s)
• join linked in - A commercial networking site
When looking for a job;
• Research into creative directors as they may have studied in the same place as you
• Demonstrate you are a really creative thinker
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