How effective is traditional marketing in today’s changing environment?

Here are my ideas so far for my Contemporary Visual Contexts essay, I've chosen a subject i'm really interested in and that will be closely linked to my professtional project...

• Changing and expanding technology – makes certain traditional mediums obsolete

• Were moving away from traditional print based media to more interactive and more digital mediums

• Traditional marketing methods aren't so effetive today because of all the new ways of communicating through new media

• Changes in social attitudes; People are spending more time online, watching TV and social networking (Facebook, twitter etc)

• People play computer games - there are advertisements through this

• Word of mouth; Is the most effective form of marketing

• Word of mouse (online equivalent of word of mouth)

• Methods have changed, technologies have changed and people have changed because of this

‘One widely accepted marketing rule of thumb claims the average un-happy customer tells 8 other potential customers about his negative experience, such spreading of customer disproval turns the world of viral marketing, which depends on word of mouth from true believers, upside down.’(Dyche .J. 2002 )