Communicating Ideas

For this project I chose to respond to the video by Jeff Hawkins from the list of TED Talks links below that we had to chose from for this brief.

http://www.ted.com/talks/amy_tan_on_creativity.html
http://www.ted.com/talks/elizabeth_gilbert_on_genius.html
http://www.ted.com/talks/john_gerzema_the_post_crisis_consumer.html
http://www.ted.com/talks/lang/eng/jeff_hawkins_on_how_brain_science_will_change_computing.html
http://www.ted.com/talks/julian_treasure_the_4_ways_sound_affects_us.html
http://www.ted.com/talks/stefan_sagmeister_the_power_of_time_off.html
http://www.ted.com/talks/mena_trott_tours_her_blog_world.html

We were asked to respond to the idea presented, and to communicate it visually by an appropriate means to the British public...

Jeff Hawkins urges us to take a new look at the brain - to see it not as a fast processor, but as a memory system that stores and plays back experiences to help us intelligently predict what will happen next.

I chose this talk because after watching all the video clips this is the one that really stood out and inspired me the most. As it is to do with the human brain and I find it fascinating as there is still so much about the human brain yet to be discovered.